KARD Returns with Their Edgy New Single, "Touch"
K-pop’s iconic co-ed group KARD has returned with a bold new single, and this time, they’re embracing a sound that’s both smoother and more mature. Released July 2 as the lead track from their eighth mini-album Drift, “Touch” signals a confident evolution for the group—blending early 2000s R&B with low-key hip-hop textures, sensual choreography, and lyrical intimacy that feels tailor-made for the veteran group.
It’s a shift from the high-impact energy of some of their earlier hits, but that restraint feels purposeful. Instead of flashy drops or explosive hooks, “Touch” invites listeners into something more subtle: a mood, a tension, a slow-burning chemistry. Vocally, Somin and Jiwoo deliver control in their emotionally grounded performances, while J.Seph and BM bring a steady, understated flow that leans into hip-hop without overpowering the track’s core. There’s a sense of maturity in every element—from the minimal production to the lyrics, which explore emotional longing and physical closeness with just the right amount of suggestion.
And to make the track stronger, all four members participated in writing the track, which adds an extra layer of authenticity to their performance. The official music video, rated R in Korea for its suggestive choreography, pairs slow camera movements with golden-hour lighting and close, lingering shots that highlight connection and mood over spectacle. It’s stylish, sultry, and a clear departure from the louder visuals of past eras like “Bomb Bomb” or “Dumb Litty.”
“Touch” also sets the tone for Drift as a whole—a seven-track mini-album that plays with tempo, emotion, and a softer palette of sounds. Songs like “Betcha” and “Before We Go” echo this more grounded approach, but it’s “Touch” that stands out as the album’s clear centerpiece. It’s a refined, grown-up take on KARD’s signature formula: male-female dynamics, layered vocals, and immersive production.
“Touch” proves they know exactly who they are, and more importantly, where they’re headed next.
