Ruel Kicks Off a New Era with Infectious Pop Anthem "I Can Die Now"
With the release of “I Can Die Now,” Ruel officially enters a new chapter—one filled with theatricality, sharp hooks, and the kind of emotional flair that made him a standout from the start. Over the scope of this production, the track blends the singer’s signature soul-infused delivery with a kinetic pop element that feels both playful and theatrical—and if the song title sounds melodramatic, that’s the point.
Built around a pulsating guitar loop and dizzying tempo shifts, “I Can Die Now” captures the feeling of romantic euphoria with exaggerated, lovesick charm. It's a headrush—a sonic depiction of the moment where infatuation hits so hard, it makes everything else feel irrelevant. Co-written and produced with hitmakers like Julian Bunetta, Ammo, and JKash, the track is polished yet still explosive, leaning into its overwhelming emotions with careful execution.
Visually, the rollout has been just as stylized. The surreal, hospital-themed music video plays into a fictional condition dubbed “ICDN Syndrome,” a tongue-in-cheek nod to the song’s over-the-top stakes. And through skewed lens work and hazy filters, the video’s aesthetic enhances the song’s strengths to offer fans a complete story.
While Ruel is no stranger to reinvention, “I Can Die Now” marks a noticeable shift in energy. It’s a confident, camp-tinged anthem that doesn’t take itself too seriously—and that’s exactly why it works. For Ruel, love might feel like life or death, but pop should still be fun. And this track proves he knows how to make it feel that way.
