BLACKPINK Makes a Triumphant Return with "Jump"
After a collective hiatus spent exploring solo ventures, Jisoo, Jennie, Rosé, and Lisa are back stronger than ever with “Jump,” their first full-group release in nearly three years. Debuted live on July 5 during the opening night of their Deadline World Tour in South Korea, the song has now landed on all major streaming platforms—and with it, a club-ready anthem perfect for festival sets and rave floors worldwide.
Credit: YG
“Jump” blasts off with an electrifying hardstyle-infused beat—crafted by Diplo alongside producers 24, Boaz van de Beatz, Zecca, and Ape Drums—which dives headfirst into high-energy European techno territory. A rising guitar riff sets a cinematic tone, swiftly giving way to pulsing synths and heavy bass that feel tailor-made to ignite dance floors. The chorus—“run up, jump”—is a clear call to release, move, and lose yourself in the moment. Fans are already echoing the sentiment that it was made for late-night chaos—calling it bold, intense, and a breath of fresh air that feels distinct from BLACKPINK’s previous sound.
Between this comeback and the ongoing global tour, each member has spent the last few years shaping their own artistic identity. Jennie dropped Ruby and the standout single “Like Jennie,” Jisoo released Amortage with the viral “Earthquake,” Rosé introduced her solo album Rosie, and Lisa made waves with Alter Ego and her anthem “Born Again.” Now, their reunion doesn’t feel like a reset—it feels like a culmination. They’re sharper, freer, and still just as in sync.
The accompanying music video, directed by longtime collaborator Dave Meyers, heightens the experience with neon-lit backdrops and stylized visual effects. It’s maximalist in the best way—each member’s individuality shines, but the focus never strays too far from the synergy between them. For a group that’s spent time redefining themselves separately, “Jump” is a reminder that BLACKPINK still knows how to dominate the pop landscape as one.
Loud, charged, and impossible to ignore, “Jump” isn’t just a return—it’s a statement. A hard-hitting, euphoric banger that proves BLACKPINK hasn’t lost their grip on global pop dominance. If anything, they’ve leveled up.
