FIFTY FIFTY Crafts Another Charming Pop Gem with "Pookie"
South Korean girl group FIFTY FIFTY dropped their third mini-album, Day & Night, on April 29, 2025, with the lead single “Pookie” undoubtedly stealing the spotlight. This vibrant track, one of two title songs alongside “Midnight Special,” showcases the revamped quintet—Keena, Chanelle Moon, Yewon, Hana, and Athena—at their most confident. Following their breakthrough hits with “SOS” in 2024, “Pookie” cements the new FIFTY FIFTY’s knack for crafting catchy, easy-listening K-pop that resonates worldwide.
“Pookie,” a 2:42-minute burst of sugary pop, channels early 2010s K-pop with a modern twist, blending quirky charm with infectious energy. Its playful lyrics and repetitive hook, paired with a funky, upbeat instrumental, create an instant need for repeat listens. The equally magnetic music video for the track leans into a kitschy aesthetic with pink-heavy visuals, sparkling outfits, and a whimsical (and cleverly comedic) narrative, evoking nostalgia for powerhouse K-pop groups like early Red Velvet or TWICE but in their own FIFTY FIFTY way.
Produced by ATTRAKT, “Pookie” also reflects FIFTY FIFTY’s restructured lineup with one of its original members anchoring the group, and several (heavily trained) newcomers adding fresh dynamism. And, with Day & Night selling over 100,000 copies upon release, “Pookie” perfectly underscores FIFTY FIFTY’s ability to deliver polished, feel-good pop.
Check out the official music video for “Pookie” included below.
